Is an agency always cheaper than hiring in-house?

No. A focused junior hire can cost less than a broad agency scope, and a mature internal team can be more efficient when there is deep, steady work. An agency is most economically compelling when you need several specialties in partial amounts and want to avoid building the whole department at once.

Will an agency understand our business as well as an employee?

Usually not at first. In-house has a genuine context advantage. A good agency closes part of that gap through structured onboarding, recurring collaboration, analytics, approvals, and a consistent client lead, but the client still needs to supply expertise and decisions.

Can Igniter work with an existing marketing employee?

Yes. A hybrid arrangement can be the best fit. Your internal marketer can own priorities, brand context, and coordination while Igniter supplies defined execution across website, SEO, social, paid media, content, analytics, or reputation.

Does Igniter use AI instead of people?

No. Igniter uses AI and automation to support suitable research, production, monitoring, and reporting tasks. People remain responsible for strategy, review, communication, approvals, judgment, and exceptions.

In-House Marketing vs AI-Assisted Agency

Igniter Digital

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